Karen Paiyo

Want to become an eBay entrepreneur?

Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.
This all-in-one guide includes nine handy minibooks that cover:

• eBay Basics
• Essential Tools
• Selling Like a Pro
• Sourcing Merchandise
• Presenting Your Items
• Promoting Your Goods
• Storing and Shipping
• Power Selling
• Office and Legal

eBay PowerSeller Marsha Collier shows you how to:

• Set up your business, find and manage inventory, and run your business like a pro
• Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools
• Source your merchandise and learn valuable strategies for managing and maximizing sales
• Set up the optimal eBay photo studio and develop and market your eBay Web site
• Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily
• Find deals on the computer equipment you need
• Promote, market, and show off your goods, all the while keeping your business legal

Before you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

Table of Contents

Introduction.

Book I: eBay Basics.

Chapter 1: Hooking Up with Online Technology.

Chapter 2: Navigating through eBay.

Chapter 3: Signing Up and Getting Started.

Chapter 4: Understanding eBay Sales.

Chapter 5: Checking Out the Seller and Leaving Feedback.

Chapter 6: Bidding to Win.

Chapter 7: Completing the Transaction.

Chapter 8: Participating in the Community.

Book II: Essential Tools.

Chapter 1: Researching on eBay.

Chapter 2: Researching on the Web.

Chapter 3: Effi cient Communications for Better Sales.

Chapter 4: Simplifying Payment with PayPal.

Chapter 5: Using eBay’s Management Tools.

Book III: Selling Like a Pro.

Chapter 1: Be Sure Your Listings Make Cents.

Chapter 2: Understanding the Finer Points of Selling.

Chapter 3: Listing Your Items for Sale.

Chapter 4: Using eBay’s Turbo Lister.

Chapter 5: Managing Your Sales on My eBay.

Chapter 6: Using PayPal to Organize Your Sales.

Chapter 7: Checking Out Payment Alternatives.

Book IV: Sourcing Merchandise.

Chapter 1: Understanding Online Retailing.

Chapter 2: Buying Merchandise Like the Pros.

Chapter 3: Selling Other People’s Stuff.

Chapter 4: Liquidation and Drop-Shipping.

Book V: Presenting Your Items.

Chapter 1: Your eBay Photo Studio.

Chapter 2: Mastering eBay Photography.

Chapter 3: Sprucing Up Your Listings with HTML.

Chapter 4: Getting Your Photos Ready for eBay.

Chapter 5: Getting Your Photos on the Web.

Book VI: Promoting Your Goods.

Chapter 1: Developing Your Web Site.

Chapter 2: Marketing Your Web Site and eBay Store.

Chapter 3: Using PayPal to Increase Your Sales.

Book VII: Storing and Shipping.

Chapter 1: Organizing Your Merchandise and Shipping Department.

Chapter 2: Shipping without Going Postal.

Chapter 3: Insuring Your Item’s Delivery.

Book VIII: Power Selling.

Chapter 1: Upgrading to eBay’s Selling Manager.

Chapter 2: Managing Your Business with Third-Party Tools.

Chapter 3: Studying Your Statistics.

Chapter 4: Becoming a PowerSeller.

Chapter 5: Opening Your eBay Store.

Book IX: Office and Legal.

Chapter 1: Getting Legal with the State and the Feds.

Chapter 2: The Joys of Taxes and Business Reporting.

Chapter 3: Using Bookkeeping Software.

Chapter 4: Keeping Your Business Secure Online.

Chapter 5: Networking Your Office.

Index.

About the Author Marsha Collier

Marsha Collier is a highly respected eBay expert as well as the best-selling author on all things eBay. Her books, including top sellers eBay For Dummies and Starting an eBay Business For Dummies, have sold over a million copies. She is also a highly experienced eBay seller who was one of the first eBay PowerSellers.