Karen Paiyo

Everyone’s doing it — Web marketing, that is.

Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Table of Contents

Introduction.
Book I: Web Presence.

Chapter 1: Internet Business Basics.

Chapter 2: Making Money Online.

Chapter 3: Designing to Sell.

Chapter 4: Creating and Connecting Multiple Web Sites.

Chapter 5: Creating Exceptional Copy That Sells.

Chapter 6: Encouraging Communication.

Chapter 7: Getting Help with Your Web Presence.

Book II: Search Engine Optimization.

Chapter 1: Getting Ready for SEO.

Chapter 2: Choosing the Right Keywords.

Chapter 3: Eliminating Search Engine Roadblocks.

Chapter 4: Making Search Engines Love Your Site.

Chapter 5: Understanding Blended Search.

Chapter 6: Writing Great Copy for Search Engines (And Readers!)

Chapter 7: Building Link Love.

Chapter 8: Analyzing Your Results.

Chapter 9: Hiring an SEO Professional.

Book III: Web Analytics.

Chapter 1: Setting Your Conversion Goals.

Chapter 2: Tracking Traffi c Volumes.

Chapter 3: Measuring Your Best Referrers.

Chapter 4: Measuring Visit Quality.

Chapter 5: Using Conversion Goals.

Chapter 6: Using Goal Funnels.

Book IV: Online Advertising and Pay Per Click.

Chapter 1: Grasping PPC Methods.

Chapter 2: Combining PPC and Search Engines.

Chapter 3: Making Keyword Lists That Sell.

Chapter 4: Writing Ads That Earn Clicks and Pay You Back.

Chapter 5: Budgeting and Bidding on Keywords.

Chapter 6: Legally Speaking: PPC and the Law.

Chapter 7: Using Tools, Tips, and Tricks of the Trade.

Book V: E-Mail Marketing.

Chapter 1: Adding E-Mail to a Web Marketing Strategy.

Chapter 2: Becoming a Trusted Sender.

Chapter 3: Building a Quality E-Mail List.

Chapter 4: Constructing an Effective Marketing E-Mail.

Chapter 5: Making Your E-Mail Content Valuable.

Chapter 6: Tracking Your E-Mail Campaign Results.

Chapter 7: Maximizing E-Mail Deliverability.

Book VI: Blogging and Podcasting.

Chapter 1: Picking Your Blog Topic.

Chapter 2: Getting Yer Blog On.

Chapter 3: Writing Like a Blogger.

Chapter 4:Tracking Other Blogs.

Chapter 5: Getting Involved on Other Blogs.

Chapter 6: Promoting Your Posts.

Chapter 7: Introducing Podcasting.

Book VII: Social Media Marketing.

Chapter 1: Understanding Social Media.

Chapter 2: Creating Your Social Media Desktop.

Chapter 3: Creating Your Social Media Plan.

Chapter 4: Navigating Top Social Media Sites.

Chapter 5: Building Your Network.

Chapter 6: Creating a Winning Social Media Campaign.

Book VIII: Mobile Marketing.

Chapter 1: Getting Started with Mobile Marketing.

Chapter 2: Planning a Mobile Marketing Campaign.

Chapter 3: Running Mobile Communication Campaigns.

Chapter 4: Launching a Mobile Advertising Campaign.

Chapter 5: Delivering Valuable Mobile Content.

Chapter 6: Getting Paid for Your Mobile Marketing Efforts.

Chapter 7: Tracking a Mobile Marketing Campaign.

Index.






About the Authors


John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University.

Ian Lurie is President of Portent Interactive.

Marty Dickinson is an independent Web entrepreneur.

Elizabeth Marsten is a Pay Per Click expert with Portent Interactive.

Michael Becker is Executive Vice President of iLoop Mobile.