Karen Paiyo

Thinking about starting a new business? Searching for ways to run your small business better?

Secure your business success with this best-selling guide. This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales. Get your copy today and be your own boss in no time!

Find out what works for you
This detailed guide helps you decide whether to start from scratch, buy an existing business or purchase a franchise

Build a business plan
Develop a blueprint for business success with a winning business plan

Develop a marketing strategy
Find your unique selling point, build your brand and set sales goals

Understand the importance of customer service
Deliver beyond expectations, listen to customers and transform complaints into sales

Ramp up your management skills
Understand your legal obligations as an employer, recruit the best employees and build a great team

Succeed online
Develop a website, secure high rankings on the search engines and build online sales

Keep your business profitable
Understand Profit & Loss reports, manage profit margins and set budgets


About the Author Veechi Curtis

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including MYOB® Software For Dummies, 6th Edition and QuickBooks® QBi For Dummies.


Table of Contents

Introduction.

Part I: First Steps.

Chapter 1: Is Small Business for You?

Chapter 2: Buying a Business.

Chapter 3: Getting into the Franchising Game.

Part II: Jump In, Get Wet.

Chapter 4: Planning for Success.

Chapter 5: Getting the Legals Right.

Chapter 6: Financing Your Business.

Chapter 7: Marketing with Flair.

Part III: People Power.

Chapter 8: Becoming an Employer.

Chapter 9: The Art of Management.

Chapter 10: Making Service Your Business.

Part IV: High Finance.

Chapter 11: Cooking the Books.

Chapter 12: Understanding Financial Statements.

Chapter 13: Taming the Tax Tyrant.

Part V: Leader of the Pack.

Chapter 14: The Brains of the Outfit.

Chapter 15: Building a Successful Website.

Chapter 16: Promoting Your Website.

Part VI: Horses for Courses.

Chapter 17: Especially for Retailers.

Chapter 18: Especially for Manufacturers and Wholesalers.

Part VII: The Part of Tens.

Chapter 19: Ten Things To Do If You Hit Hard Times.

Chapter 20: Ten Tips for Selling Your Business.

Index.