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- Search Engine Optimization: An Hour A Day (2nd Edition)
Search Engine Optimization: An Hour A Day (2nd Edition)
- Price:
- $39.95 (including tax)
- SKU:
- 9780470226643
- Brand:
- Sybex
- Weight:
- 0.56 KGS
- Rating:
-
(1 product review)
- Shipping:
- Calculated at checkout
Product Description
Table of Contents
Introduction.
Part I Foundation.
Chapter 1. Clarify Your Goals.
Chapter 2. Customize Your Approach.
Chapter 3. Eternal Truths of SEO.
Chapter 4. How the Search Engines Work Right Now.
Part II Strategy.
Chapter 5. Get Your Team on Board.
Chapter 6. Your One-Month Prep: Baseline and Keywords.
Part III Your SEO Plan.
Chapter 7. Month One: Kick It into Gear.
Chapter 8. Month Two: Establish the Habit.
Chapter 9. Month Three: It’s a Way of Life.
Chapter10. Extra Credit and Guilt-Free Slacking.
Appendix.
Glossary.
Index.
About the Authors
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Introduction.
Part I Foundation.
Chapter 1. Clarify Your Goals.
Chapter 2. Customize Your Approach.
Chapter 3. Eternal Truths of SEO.
Chapter 4. How the Search Engines Work Right Now.
Part II Strategy.
Chapter 5. Get Your Team on Board.
Chapter 6. Your One-Month Prep: Baseline and Keywords.
Part III Your SEO Plan.
Chapter 7. Month One: Kick It into Gear.
Chapter 8. Month Two: Establish the Habit.
Chapter 9. Month Three: It’s a Way of Life.
Chapter10. Extra Credit and Guilt-Free Slacking.
Appendix.
Glossary.
Index.
About the Authors
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Other Details
- Author:
- Jennifer Grappone, Gradiva Couzin
- Media:
- Paperback
- Pages:
- 384
- Imprint:
- Sybex
- ISBN (13):
- 9780470226643
- ISBN (10):
- 0470226641
- Publish Date:
- 28/03/2008
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Product Reviews
-
My New SEO Bible
Posted by Karen L. Paiyo on 8th Mar 2010
This is another book I have added to my Online Business Survival Kit. I keep this and my Web Analytics: An Hour A Day, on my desktop for easy reference.
Like Web Analytics: An Hour A Day, it is an easy and understandable read, and keeps the subject of SEO in the strict context of running and marketing your online business. This is a "must read" for business owners looking to implement Search Engine Optimisation in your organisation.
