Relationship Economics takes a unique long term, strategic and quantifiable view of business relationships that goes far beyond networking oriented books. Nowadays, many companies believe that networking is the key to success. Relationship Economics shows us that this notion is a mere fallacy. The book teaches the reader that success comes from learning how to invest in people for an extraordinary return, exchange Relationship Currency, to accumulate Reputation Capital, and build Professional Net Worth. It's about learning the art and science of transforming your most valuable relationships into execution, performance, and results. Understanding and developing the three types of relationships - personal, functional, and strategic - will ultimately help you hone critical skills to not only develop a nose for identifying great opportunities, but which relationships to tap for execution, performance and results.
Preface.
Foreword. The Strategic Value of Business Relationships.
Chapter I. Why Most “Networking” Doesn't Work!
Chapter II. The Evolution of Quantifiable Relationships.
Chapter III. Strategic Relationship Planning™.
Chapter IV. Understanding the Science – Social Network Analysis (SNA).
Chapter V. Relationship-Centric Goals for Business Development.
Chapter VI. Pivotal Contacts for Leadership Development.
Chapter VII. Relationship Bank for Strategy Execution.
Chapter VIII. Relationship Currency for Adaptive Innovation / Best Practices.
Chapter IX. Influential Change Agents.
Chapter X. The LinkedIn® Effect.
Appendix.
Notes.
Index.
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