Karen Paiyo

A pocket-sized pep-talk packed with inspiration and motivation.

Got an idea for a business? Just started out? Or wondering what to do next? From planning and setting up, to raising finance and making a profit, All-Time Essentials for Entrepreneurs is your one-stop shop for advice and tips on everything you need to know and do to get your business off the ground.

Jonathan Yates is a serial entrepreneur who understands that when you're launching or running your own business, you need ideas and answers fast. He runs regular seminars showing people just like you how to achieve their goals. His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman, Sir Alan Sugar.

Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again.

'Jonathan has tremendous energy and drive. You can tap into that energy in this book.' Sahar Hashemi, co-founder of Coffee Republic

'Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious.' Mike Clare, Dreams


Table of Contents

Why You Need This Book.
How to Use This Book.

Start.

Ideas.

Motivation.

Opportunity.

Challenges.

Money.

Strategy.

Marketing.

Sales.

Success.

About the Author.

Acknowledgements.


About the Author Jonathan Yates

Jonathan Yates founded his first business, Santeau, in April 2004 in his spare room. After learning some very hard lessons, he sold his 75% majority stake in September 2007.

His business idea was simple: find a new way to help people drink more water. Yates invented a vitamin - enhanced flavor burst or bottled water called O2GO and extended the range to include a new product called Wahoo. These products were successfully marketed to the military and retail markets. He still works with the Santeau business and takes great delight in watching the business grow.

Yates started with a modest budget and a naïve but resounding belief in his new inventions. This insider ’ s view gives recognition to the hardships and success involved in launching a business innovation from scratch without looking back through rose - tinted glasses. In order to stretch his own boudaries, Yates undertakes a new endeavour every year.